X MARKS THE SPOT
-ING Creatives gathers both regional and international professionals from varied positions and specialisations within the creative industry to give and attend a series of talks, workshops and an exhibition situated in Dubai, UAE.
I was invited alongside 30 international artists and designers to exhibit during the festival. As part of the exhibition, I created and explored a new series of typographic and lettering work.
The term ‘X Marks the Spot’ is the graphic convention of designating a precise location on a picture, map or career. At the start of most creative’s journeys, they have a fixed idea of where they want their career to go - the dream agency they want to work for, etc. As your career unfolds and you start to experience new possibilities and working cultures, your perspective can change and lead your career into new and exciting areas you never thought possible.
Client: -ING Creatives