SCI-MX - PRO 2GO
Pro 2Go, the protein-based healthy snack brand (SCI-MX Nutrition-owned), has worked with Elvis Communications to develop a campaign which aims to drive awareness and trial of its products amongst an audience of physically and socially active individuals.
It seeks to inspire these ‘life adventurers’, who have a holistic and realistic approach to well being, to get outside, away from the confines of the gym, in order to enjoy new experiences.
Brand headlines were brought to life through bespoke hand painted brush typography. Inspired by the shapes of the brand logo, a library of letters were created to capture the fluid, spontaneous energy of the brand.
Client: Elvis Communications
Photography: Richard Johnston