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Typography & Branding

The award-winning Loch Lomond Brewery needed a bold new look to achieve their big ambitions. The brewery wanted a brand that captured the quality and creativity of its beer while celebrating its home, so turned to Thirst Craft.

Thirst commissioned Jack Daly to create a series of illustrations designed to take drinkers on a journey of discovery through the Loch. Each image follows one man’s day out by capturing stunning scenes from the shoreline. The images are dotted with delightful discoverables to tell the story behind the beer such as the Silkie’s silhouette or Luss’s Fleur de Lis etymology. Satisfyingly, the light source even travels from morning to night across the range, tracking the day’s progression.

My role was to create a bespoke wordmark which features subtle arcs and waves in the letterforms to mimic the land’s peaks and loch. This mark of quality sits high and proud across the whole portfolio as a consistent mark of quality.

Agency: Thirst Craft

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