Lettering & Packaging
Yeastie Boys approached us once again to design their latest creation Inari Bīru (in case you’re not fluent, that’s Japanese for ‘Rice Beer’).
Made using high-grade Koshihikari rice, this extra pale golden ale was designed to compliment Japanese food and needed a strong design to match its strong proposition. Inspired by minimalist Japanese design and a classic red, white and black colour palette, we created a strikingly simple pack.
To add balance and energy, we picked up our paintbrushes in a hasty homage to shodō, traditional Japanese calligraphy. After a lot of fun experimenting with some very viscous, very black ink we created the loose, textured characters we were after. Placing them vertically on the centre of the otherwise pristine pack, we injected dynamism into the design for an ultra stylish, stripped back look.
Agency: Thirst Craft